Saturday, April 18, 2009

China SNS, mobile internet today, Part 2

How ready is China's mobile users ready for 3G handsets

A recent iResearch research report surveys 3000 China netizens for their awareness, and interest in 3G handset and capabilities. A few major take aways are:
  1. Majority China internet users express 3G handset should be priced at CNY 1000-2000. This group represents mostly the professional working class. Currently, 2G GPRS users represent a much larger number than this professional group and 3G handset maker needs to prepare for even lower ASP in China.
  2. MMS and faster transfer speed are the two major benefits users see in upgrading to 3G.
  3. Operators are still slow in offering MMS service in their monthly plan packages and this slowed the take up rate of 3G even though the infrastructure is ready for larger number of users.
  4. 3G contents and applications are still limited
The still infancy in 3G content/applications, expensive handsets, MMS featured 3G plan still rolling out rather slowly, users are taking a wait and see approach before upgrading to 3G handsets. Netizens in China use Social Network Services primarily for entertainment. Majority netizens use SNS from their PC and much less from the mobile. For applications such as Twitter, Digu to penetrate into China netizens lifestyle, we should be aware that we are only at the early stage of the education process.

Digu "Meet the Bloggers" Social event, April 18, 2009

Yesterday, I was invited to Digu team's "Meet the Bloggers Social" in Shenzhen. The young and highly enthusiastic crowd fills the room with much sharing and excitement. My Mandarin understanding capability hinders my ability to gain more from the session. Dr. Song Li is very kind in sharing a bit more of his vision in English after the presentation, and with the Digu team helping to translate here and there, I am able to gain a fair amount of information afterall. Thanks to the collaborative internet ecosystem, Digu made the slides from Bollin available on slideshare. It's in simplied Chinese so I practice my slightly improved Chinese reading skill and am quite impressed with the vision of the creative mix of usage ideas. You can find the Digu presentation here.

After the presentation, I posed the following question to the group:

"As an active Digu/Twitter user with many followers, what does having ONE account versus having multiple accounts present to you in "issues" and "opportunties".

Dr. Song Li offered his view of using Twitter/Digu as a personal branding opportunity. After using Twitter/Digu for barely 2 months, I agree strongly that many twitter/digu users today are consciously or unconsciously already doing so: building their personal branding.
Bollin, I look forward to your summary of everyone's response.

Readers. I would very much like to hear your comments on this Twitter/Digu identity and privacy matters. I am aware of TwitDeck, Twirl, and the concept of Seesmic Desktop.

1 comment:

  1. Hi Kitty,

    You have a very good summary of the meeting event.

    The ambition of Digu is wild, and from the meeting I know they have the potential to be the best in China.